Since its launch on July 17, 1999, SpongeBob SquarePants has reigned as the number one kids’ animated series on TV, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical and a global fan base. SpongeBob SquarePants is the most widely distributed property in Viacom International Media Networks history, seen in more than 170 countries, translated in 30+ languages, and averaging more than 140 million total viewers every quarter.

SpongeBob SquarePants is created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurably optimist and earnest sea sponge, and his undersea friends. The Broadway production of The SpongeBob Musical earned its place on 2017’s “Best of Broadway” lists including Broadway.com, BuzzFeed, The Chicago Tribune, The Daily Beast, Deadline, ET Online, Forbes, Time Out New York and Variety. The SpongeBob Musical was named Best Musical by the Drama Desk Awards and Outer Critics Circle and earned 12 Tony Award nominations – the most nominated musical of the 2017-2018 theatre season – winning for Best Scenic Design of a Musical (David Zinn).